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What workedA woman scooter instructor in Dhaka, in a Prothom Alo report · Started in 2019

20-25 learners a month at 5,000 taka each: about a lakh from teaching scooters

She teaches women to ride scooters at 5,000 taka per learner a month, taking 20 to 25 learners, which the report puts at roughly one lakh taka a month.

Originally from Madaripur, this young woman has been teaching women to ride scooters in Dhaka since 2019. There is no shop and no training centre: the lessons happen on the open road behind the Agargaon post office, and she owns four different scooters and motorcycles for them. The fee is 5,000 taka per learner a month and she takes 20 to 25 learners, which the report puts at roughly one lakh taka a month. Most of her students come to her to escape the grind of commuting by local bus, so the demand is specific and easy to name. Charging a monthly fee per batch rather than by the hour makes the income predictable and lets her grow it by headcount. What it cost her to set up is not stated in the report.

Lessons

  1. 1.A specific unmet demand — women who want to ride their own scooter — can carry a good income with no premises at all
  2. 2.Charging a monthly fee per batch rather than per lesson makes the income predictable and easy to scale by headcount

Published with the person's permission, without revealing who they are.

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