Mehedi by Mimi

About

Mehedi by Mimi is a mehedi (henna) business run from Joarsahara, Dhaka, which Abrita Mimi started by opening a Facebook page on 5 May 2019. A marketing student at North South University, Mimi taught herself henna design from the internet; work began coming in three months after the page opened, and by late 2019 she had taken on a few helpers. When Covid stopped mehedi nights she earned in dollars doing henna work online. Seeing customers' demand, she began making her own mehedi in April 2021; the business was registered under the page's name, and her organic mehedi became popular because it has no chemical side effects. Today 128 women make cones, fill them, pack parcels, write order slips, moderate the page and supervise; freelance work is also available. Raw material comes from Sojat in Rajasthan, and her husband Faisal Bin Ekram handles imports, VAT and tax, licences and the website. In Naogaon, local women make nail mehedi oil under her parents' supervision. Henna art training is held every two months; the page has more than 450,000 likes and over 550,000 followers.

Products and services

• Organic mehedi cones

  Chemical-free; raw material from Sojat, Rajasthan

• Nail mehedi oil

  Made by local women in Naogaon

• Henna application service

• Henna art training

  Every two months

Address and hours

To learn or to work here

• Teaches

  Runs a henna art training course every two months