Muri costing 75 taka a kilo, sold wholesale at 90
Paddy at 1,500 taka a maund plus 200 to mill it, and 24 kg of muri from a maund: 75 taka a kg to make against 90 wholesale and 100 retail. At least 50 families have left the trade in four or five years.
Baruikhali in Kachua, Bagerhat, was known locally as the muri village, where over a hundred families once hand-fried puffed rice for the whole district. The arithmetic no longer works: coarse paddy costs 1,500 taka a maund plus 200 taka to boil, dry and mill into rice, and a maund yields 24 kg of muri - 75 taka a kg to make against 90 wholesale and 100 retail. Machine-made packet muri took the market in between, and a hand-made product cannot fight it on price. This fryer, in his sixties and three decades in the trade, says the income no longer feeds the family three times a day, so he has bought his son a van instead. At least fifty families have left muri-frying for other work in four or five years, and another fryer who used to sell 10 maunds across two weekly haats now cannot move five in a week.
Lessons
- 1.Work out the cost per kilo before scaling: 75 taka to make against 90 wholesale leaves nothing once the family's labour is counted
- 2.A hand-made commodity competing head-on with a machine-made packet product on price has no defensible position
Published with the person's permission, without revealing who they are.
Discussion
Nobody has written yet. Be the first.
