A covered dryer handled 500 kg a batch, but energy costs shut the shutki business
In 2019 a group of friends in Cox's Bazar began making hygienic shutki in an electric dryer; energy costs kept them from matching open-air producers on price, and they stopped in 2023.
In 2019 a few friends in Cox's Bazar started a shutki business in which, instead of drying in the open field, they used an electric dryer. The dryer's chamber could dry up to 500 kg of fish in one batch. Because it was covered and ventilated, cleanliness was maintained during drying, and no smell spread.
But the problem was cost. One of the entrepreneurs told The Business Standard that they could never compete in the market with traditional shutki producers who dry in the open field, because fuel costs pushed up their production cost. So in 2023 they stopped the shutki business and moved into drying and freezing fruit.
The results there were not encouraging either. Although dried pineapple got a good shelf life, the market response was disappointing — in his words, in season, when fresh fruit is available cheaply, nobody wants to eat dried fruit. In the same report, a professor at Bangladesh Agricultural University said industrial dryers on the market cost from Tk 60,000 to several lakh taka; even leaving aside the electricity bill, the initial price alone is beyond the reach of many entrepreneurs.
Lessons
- 1.A dryer improves quality, but work out energy cost per kg against market price — if it doesn't pay, consider cheaper options like solar.
- 2.Find buyers who will pay for better quality first; competing on price with cheap open-air shutki is hard.
- 3.Test demand on a small scale before switching to a new product such as dried fruit.
We published this with the person's permission, without revealing who they are.
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