A sign-painting shop from 1983, as digital printing takes the brushwork away
A hand-painted signboard shop set up in Koyra, Khulna, in 1983 has lasted more than 36 years, but digital centres have all but ended the market for brush-painted signs and banners.
This sign painter in Koyra, Khulna, set up his art shop in front of the upazila council in 1983, at a time when getting a name plate lettered meant travelling 100 km to Khulna city. With nowhere nearby to learn the craft, he had gone about 42 years ago to Kolaroa in Satkhira to train under another artist. After 1983 the name plates of almost every office in the upazila were painted by his hand - nobody else in the local market did the work, and that vacuum was the steady source of it. Digital printing centres have since replaced art shops from the small towns to the cities, and brush-painted banners are close to extinct. Three decades on he still does the work, and from 2013 he began teaching handwriting and drawing in local schools and madrasas, sometimes for a token fee and sometimes for nothing, until Covid stopped that too. He was 63 at the time of the report; no income or capital figures are given.
Lessons
- 1.Filling a gap nobody else in the local market serves is what creates a long-running source of work
- 2.When the technology changes the market for a hand skill shrinks: the shop may stay open, but the work does not come back
Published with the person's permission, without revealing who they are.
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