Started on a Facebook page in 2018; now about 200 orders a day on average from page and website
An online clothing seller in Chattogram started with a Facebook page in 2018 and now also runs her own website. Sales rise at Eid, but an E-CAB leader says overall sales in online business are slipping somewhat.
An entrepreneur in Chattogram opened a Facebook page and began selling clothes online in 2018. Alongside the page she now has a website called Sundori. She says people turned to online shopping after Covid, and across page and website about 200 people place orders on an average day. Discounts for Eid start before Ramadan; saris, kurtas, salwar-kameez, panjabis, jewellery and shoes are in demand, and this time sales of men's panjabis and shirts, Pakistani salwar-kameez and Indian kurtas rose. Buyers get discounts and free delivery, and at most shops they can pay after receiving the goods, so the fear of being cheated is lower; payment by MFS and card is also possible. The report says card e-commerce transactions in the first seven months of FY2023-24 were about Tk 10,777 crore, against Tk 7,727 crore in the same period a year earlier. But an official of the Chattogram zonal committee of E-CAB says that although Eid sales rise, overall sales have fallen somewhat, so entrepreneurs are losing interest. Training for entrepreneurs is being given with E-CAB's help.
Lessons
- 1.Adding your own website after a Facebook page widens the ways to reach buyers; here the two together bring about 200 orders a day.
- 2.Letting buyers pay on receiving the goods reduces fear and builds trust with online customers.
- 3.Discounts and new styles before Eid lift sales, but if year-round sales are slipping, relying on festivals alone is risky.
We published this with the person's permission, without revealing who they are.
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