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What workedPRAN-RFL Group, plastics factory in Kaliganj, Gazipur · Started in 2007

From household plastics to India in 2007 to 80 countries: RFL puts Tk 200 crore into a new export plant

PRAN-RFL Group began exporting in 2007 by sending household plastic goods to India and exported $40 million of plastic products in FY2023-24. Before its new Tk 200 crore household plastics plant in Kaliganj, Gazipur, even opened, it had a $6 million order from the United States.

PRAN-RFL Group has a decade and a half of experience exporting plastic goods. It entered the sector in 2007 by sending household plastic products to India; its plastic goods now go to 80 countries, and it exported $40 million worth in FY2023-24. Having sold mainly to Europe, it now wants the US and wider North American market. Company officials reason that people there use plastic goods for a short time and buy new ones, and that rising costs in China plus the US-China trade war will shift orders to nearby countries. While many investors held back after the political change, the group is building a Tk 200 crore export-oriented plastics factory at the RFL Industrial Park in Kaliganj, Gazipur. It will make various household goods as well as toys and pet products. The building was complete, a machinery deal with plastic machinery maker Haitian Group was due to be signed, and production was targeted for April-May. Even before the plant opened, it had an order worth $6 million (Tk 73.2 crore) from a US buyer. The new plant can produce $42 million of goods a year and will employ 2,500 people. For comparison, Bangladesh's total plastic exports in FY2023-24 were $244.4 million.

Lessons

  1. 1.Household plastics exports can start with one nearby market (here India) and expand step by step to bigger ones.
  2. 2.Having orders in hand before spending on big machinery lowers the risk; here a $6 million order came before the plant opened.
  3. 3.Watch buyers' habits and changes in big competitors' costs; that is where new market openings come from.

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