Two IBA graduates' caterer: 60% corporate events and prices posted openly
A Dhaka caterer started in 2016 by two IBA graduates grew quickly by leaning on corporate events, publishing its prices on social media and bringing new dishes to off-site catering.
In 2016 two graduates of the Institute of Business Administration (IBA) in Dhaka together started a catering business. In December 2023 The Business Standard placed it on its list of Dhaka's top four caterers. Although it works on everything from weddings, private events and office lunches to cafeteria management, by the co-founder's count about 60 per cent of its events are corporate.
According to the founders, one big reason for growing in a short time is price transparency — it is one of the handful of caterers in the country that publish their prices on social media. That the customer service team can be reached at urgent moments is also one of their selling points. The minimum order is 10 packets.
They began serving dishes such as fuchka shots, kathi rolls, meatball canapés and mango shooters at event venues, which are usually found in expensive restaurants. The co-founder said that at a multinational company's annual event at a resort in Savar they ran 18 live food stations — from wood-fired pizza to barbecue and waffles, all made in front of the guests.
Lessons
- 1.Corporate clients order all year; don't rely on wedding season alone — go after office and company work.
- 2.Publishing prices saves haggling time and earns new customers' trust.
- 3.Offering dishes others don't serve on site helps you stand out in a crowded market.
We published this with the person's permission, without revealing who they are.
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