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Mixed experienceA dragon fruit grower in Jhenaidah, in a Prothom Alo report · Started in 2017

A bigha of dragon fruit that sold for 10 lakh now brings 3-3.5

He started in 2017 when dragon fruit was still scarce in Bangladesh. In the early years a single bigha sold about 10 lakh taka of fruit; by the 2025 season the same bigha brought 3 to 3.5 lakh.

This grower in Kaliganj upazila, Jhenaidah, began cultivating dragon fruit in 2017, when the crop was still scarce in Bangladesh and fetched premium prices. In those early years one bigha sold roughly 10 lakh taka of fruit. By the 2025 season the same bigha was bringing 3 to 3.5 lakh, about a third of what it had. The report puts the fall down to acreage expanding quickly across the country, and to growers using growth hormones to bulk up the fruit, which spoiled the eating quality and cost buyers' trust. He is still in the business, but the price he went in on is gone.

Lessons

  1. 1.Early-mover prices on a novelty fruit do not hold; plan on revenue per bigha falling once neighbours plant the same crop
  2. 2.Chasing size with growth hormones damaged the reputation of the whole crop and dragged prices down for honest growers too

Published with the person's permission, without revealing who they are.

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