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Mixed experienceA sugarcane-juice seller in Rangpur, in a Prothom Alo report

From 2 taka a glass to 10, and still only 600-700 taka a day

A glass of sugarcane juice has gone from 2 taka to 10 over ten years, but the cane has risen with it. The stall turns over 3,000-4,000 taka a day and keeps 600-700 of it.

This seller from Nekirhat village has hawked sugarcane juice in Rangpur town and Taraganj upazila for about ten years. He once sold a glass for 2 taka and now charges 10, but what he pays for the cane has risen roughly as much, so the extra does not stay with him. He turns over 3,000-4,000 taka a day and keeps 600-700 after costs, which is about a fifth of the day's takings. On that margin a day of spoiled cane or an unsold afternoon wipes out the profit rather than trimming it. The report gives no figure for his machine or his cart.

Lessons

  1. 1.Raising your price is not raising your margin: when the input rises with it, you work harder for the same money
  2. 2.Keeping 600-700 taka on 3,000-4,000 of sales is a fifth of turnover, and one spoiled day takes all of it

Published with the person's permission, without revealing who they are.

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