A jersey stall at a station on Tk 80,000 capital: about Tk 4 lakh in sales in two months, Tk 45,000 profit
Two Chittagong University students started selling at the university railway station with 13 jerseys for the World Cup. Reinvesting their sales, they sold about 400 jerseys in roughly two months.
Two master's students at the University of Chittagong, both from Lakshmipur, brought up selling jerseys for the football World Cup in a friends' chat after Eid al-Fitr. They took 13 jerseys from a senior they knew and, in the last week of May, set up a small stall at the university railway station with two stands and two tables. Because demand was there they invested more; their starting investment was about Tk 80,000. They then reinvested sales and bought new jerseys step by step. In about two months they have sold roughly 400 jerseys, about Tk 4 lakh in total sales. After costs their profit is Tk 45,000, and they still hold about Tk 25,000 worth of jerseys. Argentina, Spain, France and Brazil jerseys sell most. They began with high-quality jerseys but, considering students' purchasing power, added some cheaper ones; they now sell in three price categories. When the university closed for Eid al-Adha they also sold on a footpath in Lakshmipur town. They are also supplying buyers at other universities online. They say the business gave them experience in dealing with suppliers, treating customers and understanding the market, and they plan to expand to other universities.
Lessons
- 1.Starting with a few items ahead of seasonal demand (the World Cup) and adding capital as sales show is safer.
- 2.If your buyers are students, offer several price categories to match what they can pay.
- 3.Once the season passes there is a risk of unsold stock; take your money out of sales and keep inventory low.
We published this with the person's permission, without revealing who they are.
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