Sports goods shop

About the business

A shop selling bats, balls, jerseys, badminton rackets, shuttles and indoor games such as carrom and ludo. The buyers fall into three groups: schools and colleges, neighbourhood clubs, and young people playing for themselves. On 16 September 2026 the Daraz catalogue showed, from named Bangladeshi sellers, children's wooden cricket bats at Tk 109-511, full-size tape-tennis bats at Tk 760-938 and English willow bats from Tk 2,250 to Tk 3,190; size-5 footballs at Tk 484-1,200; and badminton rackets from Tk 198 to Tk 4,500. That spread is the business. One rack carries a Tk 109 toy bat and a Tk 3,000 English willow: the cheap end sells often and earns little, the expensive end earns well and sells a handful of times a year. A new shop starts at the cheap end and only begins stocking serious bats once it has a relationship with the clubs. Demand is not even through the year. Tournaments fill the grounds in winter, which is the cricket and badminton season; school annual sports fall in December and January; and in a World Cup year football and jersey sales jump. Through the three monsoon months the grounds are wet and the shop is nearly idle.

Unit economics

What you need to start

• A racket stringing machine or hand tools, a ball pump and needles, gripping tools, a glass display case and a bKash or Nagad merchant number.Equipment
• Cricket bats from toy grade to English willow, tape-tennis and cork balls, pads and gloves, size-5 and size-3 footballs, badminton rackets and shuttles, volleyballs, carrom, ludo and chess, jerseys and socks, and medals and trophies for school sports.Starting stock
• Trade licence from the city corporation or municipality: form Tk 10, licence book Tk 50, standard tax Tk 30, non-judicial stamp Tk 150-300, licence fee Tk 100-60,000 by trade type, plus VAT and signboard fee. Issued in 3-5 working days.Licence
• Fitting a bat grip, stringing a racket, inflating a ball, and picking the right price band for the customer's level of play.Skill
• Wholesale shops around Gulistan and the Bangabandhu National Stadium in Dhaka, importing houses, and a screen-print or sublimation unit for jerseys.Supplier
• A 150-400 square foot shop near a ground, school or stadium, with a wall to hang bats, shelves for balls and space to display jerseys.Workspace

How the work is done

1. 1Look for a shop near a school, college, playing field or stadium. Players buy on the way back from the ground.
2. 2Take the trade licence from the city corporation or municipality and pay the signboard fee.
3. 3Walk the sports wholesale shops at Gulistan and under the Bangabandhu National Stadium in Dhaka and take prices. Note domestic brands and imported goods separately.
4. 4Weight the first consignment to the cheap end: children's bats, tape-tennis balls, size-5 footballs, ordinary rackets and shuttles. Do not stock more than one expensive English willow bat.
5. 5Get to know the physical training teachers at nearby schools and colleges. The annual sports equipment and prize orders come from them.
6. 6List the local clubs and tournament committees, and arrange jersey printing. An order of eleven jerseys for one team is a bigger sale than a bat.
7. 7Before supplying a school or club on credit, take a written order and at least half the money in advance. When the committee changes, nobody acknowledges the old bill.
8. 8Offer bat gripping, racket stringing and ball inflation. These small services are what hold the customers.
9. 9Bring the big consignment at least six weeks before the winter tournament season, and stock medals, trophies and cups separately for the December school sports.
10. 10Cut back on new stock through the three monsoon months, keep rubber and leather goods dry, and spend that time collecting outstanding bills.

Sources

• সিটি কর্পোরেশন থেকে ট্রেড লাইসেন্স প্রাপ্তির ধাপ সমূহ

  Collected: 16 Sept 2026

  Supports: Starting capital · বাংলাদেশ

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