Jackfruit biscuit, 20-25 kg a day at 850 taka a kg, with no BSTI standard to meet
Two months into trial production the biscuits sell 20-25 kg a day at 850 taka for a one-kg box, but buyers call them too sweet, too fragile and too expensive, and BSTI says jackfruit biscuit is not on its biscuit standards list at all.
This entrepreneur from Bairagirchala in Sreepur, Gazipur, saw on trips abroad, including to China, that other countries turn their own fruit into processed food, while in Sreepur - the centre of the jackfruit belt - huge quantities rot under the trees each season as prices collapse. He experimented himself and began trial production of biscuits made by extracting juice from ripe jackfruit and mixing it with ghee, butter, milk and flour, baked 25-30 minutes in a large oven. Two months in he sells 20-25 kg a day through his own showroom, online and by shipping to other districts, at 850 taka for a one-kg box. The product has real faults: a customer says it is far too sweet, a trader says it is so fragile it breaks into pieces and is hard to store, and both say 850 taka a kg is too much. The BSTI office in Gazipur says jackfruit biscuit is not on the current biscuit standards list at all, though a separate standard could be set if he applies. Gazipur has about 8,502 hectares under jackfruit, 2,950 of them in Sreepur, producing roughly 257,509 tons a year, and Gazipur jackfruit received GI recognition in 2025.
Lessons
- 1.Launching before the recipe is settled brings feedback and a reputation with it: too sweet and too fragile to ship are product faults, not marketing ones
- 2.Find out whether your product category has a BSTI standard before pricing at 850 taka a kg: you cannot certify what is not on the list
Published with the person's permission, without revealing who they are.
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